As the days become longer and the temperatures rise, you can bet there will be an increase in the number of people enjoying the great outdoors. And with more people out and about, there’s more room for imaginative outdoor advertising!
Whatever your idea of the “great outdoors” look like for you and your business, there are plenty of outdoor marketing options to take advantage of no matter where you are. Start with our collection of outdoor marketing suggestions and ideas below to gain some ideas for your summer campaign.
Sponsor A Local Event
When you sponsor a local event, not only will you be putting yourself where many potential customers are, but you’ll be raising a lot of goodwill towards your business – after all, you’re the reason people can go out and have fun!
Go To The High Street
In the winter, people tend to stay indoors a lot. If they do go out, they make the trip as quick as possible, and they’ll be bundled up against any bad weather when they venture out. In the summer, however, things are different – customers will be more receptive to street advertising. They’ll take their time, visibility will be better, and they’ll be in a more positive mood to take in information.
Host Your Own Event
Hosting your own summer event could be an option if you have the time and resources to do so. Of course, you’ll have to put in a little more effort, but you’ll have a lot more say in the types of outdoor advertising you undertake.
Offer A Summer Special
Everyone likes a good deal, and with more free time available, summer is an excellent time to take advantage of limited-time bargains.
Hand Out Freebies On The Street
A summer special can be extended to include giving away freebies on the street as well. Freebies are a great way to spread the word about your company and show appreciation to current and future consumers.
Digital Advertising
If you’re hoping to create an impression this summer, digital out-of-home advertising can be a great tool. Generate a unique outdoor advert that tells the narrative of your company with eye-catching imagery and clear messaging so that people can’t help but notice you.
Tap Into Awareness Days And Causes
Awareness days let you join in on a larger conversation, which can help you raise much-needed awareness of your brand.
Run A Summer Competition
Competitions aren’t just a good way to get more people to your site and make more sales when business is slow. They’re also a great place to find user-generated content, which is a huge help for brands.
Aeroplane Banners
Even though they may be the oldest option on this list, aeroplane banners are still a good choice. If you go to a busy beach, music festival, or parade, you’ll probably see a small plane flying around with a banner attached.
Talk About The Weather
The weather in the summer can have a big effect on what people do every day. You can use these “micro-moments” to your advantage by making summer ads that are ready for extreme heat or rain.
And there you have it -10 exciting outdoor advertising ideas perfect for the warm, sunny summer months.
